Various Digital
Copy by Gianina Deines

This brand has a few distinct product lines with accompanying brand guidelines each. The overarching voice is playful and fun while being a trusted authority on dental care and products. New product launches, holidays and other themes provided fun opportunities to explore brand restrictions and micro-opportunities to evolve the brand. I was able to get most of my mileage using their existing library of plain product renders, typography, layout skills and strong design fundamentals to successfully convey the brand and message.