Logo Design & Re-Brand

I've always known this brand for their large, carved wooden sign outside of their brick and mortar shop. For the logo, I incorporated a wood texture and rounded edges to echo their sign. The trim and manner in which the text sits on the logo also mimics their physical sign. This speaks to their rich history as a brand, having been around for over thirty years. I feel that it's important for this brand to visually stay rooted in tradition and nature, as this speaks to their unique qualities.